Smell Ya Later

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To celebrate the brand's 50th anniversary, Play Doh is marketing a scent called, "eau-de-PLAY-DOH." Look for it at the Toys 'R Us fragrance counter, along with:

• Monopolo


• Nintendobsession


• Eeewww! de Clue


• Crayolanvin


• Etch a Sketch – the Stench


• G.I. JOOP!


• Hungry Hungry Hipposies


• Magic 8 Balenciaga


• My Little PoNina Ricci


• Tickle Me Elmoschino

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Oh, my!: no more Little Mermaid watches and plastic lions, tigers and bears with your Happy Meals. Disney has severed its promotional tie with McDonald's, so as not to bear the taint of childhood obesity. Good news for eau-de-PLAYDOH (and for these also-rans):

• Sad-Eyed Children tattoos (first up: My Puppy Died!)


• Spongebob Squarepants Sponge Bobbers


• Children of the Corn collectibles


• The Most Annoying Kids on TV key chains (first up: Ralph Wiggum)


• Desperate Housewives Colorforms®